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Privacy policy
PRIVACY STATEMENT
Effective Date: May 2025
Legal Entity: Optimal Needs, LLC dba Fear LS
Website: www.fearlssfit.com
1. OUR COMMITMENT TO YOUR PRIVACY
At Fear LS, we’re not just building a clothing brand — we’re building a movement rooted in faith, purpose, and fearless living. That includes honoring your trust. When you shop with us or engage with our website, you’re trusting us with your personal information. We take that responsibility seriously — not just legally, but ethically and spiritually.
This Privacy Policy explains how we collect, use, and protect your information. It’s legally binding under the laws of the State of Delaware, and it applies to all visitors, customers, and users of our services. By using our site, you agree to the terms of this Policy. If you don’t agree, we respectfully ask that you refrain from using our website or services.
2. What We Collect (and Why)
We only collect what we need to serve you well — and we only use it to improve your experience.
Here’s what we may collect:
- Your name, email, shipping/billing address, and phone number
- Payment info (securely processed through Shopify or trusted third-party gateways)
- Order history and customer support conversations
- Technical data like your browser, device type, and how you found us
- Info from cookies or analytics to help us improve the site
- Any feedback, reviews, or messages you send us
We will collect this information when you:
- Make a purchase
- Sign up for our emails or texts
- Browse the site
3. How We Use Your Info
We use your information to:
- Process orders and send shipping updates
- Communicate with you (only when you’ve opted in)
- Improve our store, services, and content
- Prevent fraud and keep things secure
- Meet legal obligations
We’ll never sell your info. Period.
4. Email and SMS — Only With Your Permission
Email:
If you subscribe, we’ll send occasional updates about new drops, offers, or messages from the Fear LS team. You can unsubscribe at any time with one click.
Text Messages:
If you opt into SMS, we’ll send you the things you want (like order updates or launch alerts). You can text STOP to opt out. Standard data/message rates apply. Your info is never sold or shared with random third parties. Only the partners we trust to help deliver your messages.
5. Who We Share Data With (Only When Necessary)
To run our store and serve you better, we work with a few trusted partners. They help with:
- Processing payments (e.g., Shopify Payments, Stripe)
- Shipping orders
- Sending emails and texts (e.g., Klaviyo, Postscript)
- Hosting and securing the site
- Analytics and advertising tools
They only get the data they need — and only for Fear LS purposes.
We may also share data to comply with the law, respond to lawful requests, or protect our rights and safety.
6. Our Platform – Powered by Shopify
Our online store lives on Shopify Inc., a trusted and secure ecommerce platform used by millions of businesses worldwide. Shopify provides us with the technology to sell products, process payments, and support our customers with confidence.
When you place an order or interact with our site, your data may be stored through Shopify’s systems. They protect your information using:
- Secure servers and firewalls
- Encrypted data transfer (SSL)
- PCI-DSS–compliant payment infrastructure
We trust Shopify to treat your data with the same respect and security we expect from ourselves.
If you’d like to learn more, here are their official policies:
7. How We Keep Your Info Safe
We use secure technologies like:
- SSL encryption
- PCI-DSS–compliant checkout
- Shopify’s secure infrastructure
- Access controls and data protection best practices
We take your privacy as seriously as we take our message — with full integrity and protection. But no system is perfect, so by using our services, you acknowledge and accept a small risk that comes with all internet use.
8. Cookies + Tracking
We use cookies (the digital kind, not the baked kind) to:
- Keep your cart updated
- Remember your preferences
- See what’s working and what’s not on our site
- Deliver more relevant ads if you’re browsing elsewhere
You can manage cookies through your browser settings. Disabling them might affect how our site works, but it’s totally up to you.
9. Your Rights — Especially if You’re in California
We believe in full transparency — and you have rights over your personal info. If you live in California, you’re protected under the California Consumer Privacy Act (CCPA/CPRA). You can:
- Ask what personal info we’ve collected
- Request a copy of it
- Ask us to delete it (unless we’re legally required to keep it)
- Opt out of data sharing for targeted advertising (we don’t sell your data)
- Not be treated any differently for exercising your rights
To submit a request, email us at info@fearlssfit.com and include “Privacy Request” in the subject line.
10. How Long We Keep Your Info
We only keep your info as long as we need it for:
- Order fulfillment
- Customer support
- Legal and tax reasons
When we no longer need it, we delete or securely anonymize it.
11. Children’s Privacy
Our site and products aren’t intended for kids under 13. We don’t knowingly collect data from children. If we ever find out we have, we’ll delete it right away.
12. Business Changes
If Fear LS ever merges, sells, or gets acquired, your information may be transferred to the new team — but it will always be protected under this same policy unless you’re told otherwise.
13. Legal Language (Still Important)
Limitation of Liability:
We’re not liable for any indirect, incidental, or consequential damages — including data breaches, losses, or service interruptions — except to the extent required by law.
Indemnification:
If you misuse our website or violate this policy, you agree to cover any related costs, damages, or legal claims that come our way as a result.
Governing Law:
This Policy is governed by the laws of the State of Delaware, and any disputes will be handled in the courts of Newark, Delaware.
14. Updates to This Policy
We may update this Privacy Policy over time. We’ll post changes here, and we’ll always honor the promises made at the time your data was collected.
15. Contact Us
We’re a small brand with a big mission — and your voice matters. If you have any questions, requests, or concerns, reach out to us anytime: info@fearlssfit.com.